A Path to Empowerment – Harlem East Life Plan

Harlem East Life Plan, commonly known as HELP, a leading healthcare organization serving individuals with substance or mental health disorders located in East Harlem for over 20 years, has reaffirmed its commitment to serving those in need from the neighborhood and surrounding communities. Arcos Communications was retained to rebrand the group and after an in-depth brand assessment and extensive creative process, launched a new vibrant logo for the organization and a tagline – A Path to Empowerment. The new brand identity clearly centers on the goals of the persons served to support their individual journey to wellness. We are excited to continue working with the group to help them roll out their new brand.